THE PATH TO
The Project Play Summit is the nation’s premier gathering of leaders building healthy children and communities through sports. On March 24-25, the Summit heads to the Bay Area — the first time the event has been hosted on the West Coast and a world-renowned center for innovation, just the kind of setting leaders from across sectors need to unlock the ideas and innovations to better serve youth. The theme this year is The Path to 63X30, or how we can help the nation get 63% of youth playing sports by the year 2030. The Summit sells out each year, so don’t miss your chance to join the best room in sports.
FEATURED SPEAKERS
Michael Lewis
on how sports has reshaped parenting in America
Tom Farrey speaks with the best-selling author of Moneyball, The Blind Side, The Big Short, and Playing to Win as the Sports & Society Program launches a new conversation series that takes measure of the impact of sports on society.
Patrick Wilson
CEO, Little League International
Arden Pala
2024 Sports Illustrated SportsKid of the Year
Sameer Ahuja
CEO, GameChanger
LEX CHALAT
Executive Director, Soccer Forward
Kristine Stratton
CEO, National Recreation and Park Association
Karissa Niehoff
CEO, Nat’l Federation of State High School Assns
CHRIS MOORE
CEO, FIRST Robotics
GARY HALL, JR
10-time Olympic swimming medalist
Tentative Schedule of Events
Monday, March 24 — Tuesday, March 25
University of California, berkeley
Day 1
8:00am - 9:00am Registration, Breakfast, Networking, Lower Sproul Plaza
9:00am - 12:15pm Plenary Sessions, Zellerbach Theater
12:15pm - 1:15pm Lunch, Lower Sproul Plaza
1:15pm - 2:15pm Breakout I
2:15pm - 2:45pm Break, Lower Sproul Plaza
2:45pm - 4:00pm Plenary Sessions, Zellerbach Theater
4:00pm - 4:15pm Activity Break Lower Sproul Plaza
4:15pm - 5:00pm Plenary Sessions, Zellerbach Theater
5:00pm - 7:00pm Opening Night Reception, University Club, Memorial Stadium
Day 2
7:30am - 9:00am Optional Wellness Activities
9:00am - 10:00am Networking Breakfast, Lower Sproul Plaza
10:00am - 11:15am Breakout Sessions
11:15am - 11:30am Activity Break
11:30am - 12:45pm Breakout Sessions
12:45pm - 1:45pm Lunch, Lower Sproul Plaza
1:45pm - 3:00pm Breakout Sessions
3:00pm - 4:00pm Closing Reception and Comments, Lower Sproul Plaza
What To Expect
The Project Play Summit brings together 500+ leaders from the U.S. and beyond, a diverse mosaic of game-changers from the treetops to the grassroots, C-suites to the coaching box, who share a common interest: Develop more youth through sports.
We aim to deliver three assets to help you in your work.
Insights
Project Play offers the most trusted data and trends analyses in youth and school sports. This year, many of the 20+ sessions will be shaped by results from our nationally representative survey of sports parents (to be released in March) which offers revealing, sport-by-sport data on costs, how they feel about their child’s coaches, and the impact of sport on their mental and physical health, and many other topics.
Ideas
We will unpack Project Play’s updated Theory of Change for Sport in America, including its fifth pillar or call to action for leaders to “Rally Behind a Time-Bound Goal: 63X30.” More than 50 speakers will explore breakthrough ideas in technology, coalition-building, finance and systems design that can positively disrupt the ecosystem to better serve youth through sports.
opportunities
The Summit offers unrivaled networking. You'll meet leaders from the eight sectors that Project Play recognizes touch the lives of youth: Community Recreation Groups, National Sport Organizations, Policymakers & Civic Leaders, Education, Parents, Public Health, Business & Industry, and Tech & Media. You will be there as funders and other organizations announce new commitments.
We hope to see you there!
About Project Play
In 2013, Project Play was launched as the nation's first cross-sector effort to build healthy communities through sports. Today, with the Aspen Institute serving as field catalyst, it's a movement of thousands of organizations across the U.S. and beyond – sharing knowledge and developing actions aligned with our strategic frameworks.
Transportation & Lodging
Preferred Room Blocks
The Summit has set up the following preferred room blocks for attendees. Book early as group rates are first-come, first-serve. Exclusive booking links will be shared upon confirming your registration.
Hilton Garden Inn, San Francisco/Oakland Bay Bridge — rates from $169/night
1800 Powell Street, Emeryville, CA 94608
Hotel Shattuck Plaza — rates from $209/night (SOLD OUT)
2086 Allston Way, Berkeley, CA 94704
Getting to Berkeley, CA
San Francisco Bay Oakland International Airport (OAK) is approximately 12 miles from UC Berkeley and is the closest major domestic and international airport. San Francisco International Airport (SFO) is approximately 25 miles from campus with more frequent flights and extensive public transportation links. Mineta San Jose Airport (SJC) is approximately 45 miles from UC Berkeley and is another option.
Bay Area Rapid Transit (BART) operates three underground train stations in Berkeley with direct airport transfers from OAK and SFO. See link for additional details.
For more information on the services available, please see the Visit Berkeley website.
Event Transportation
Shuttle service will be provided to/from the preferred room blocks and the Summit meeting venues on March 24 and 25. A full transportation schedule will be shared closer to the start of the Summit.
With Thanks to Our Sponsors
Interested in sponsoring the Summit? Contact Katherine.Quinn@AspenInstitute.org