The mental health struggles for children are real. So is the value of physical activity. When sports activities are delivered properly, children in Kansas City told us they receive immense benefits, such as joy, distractions from problems at home and school, and a sense of freedom.
Child Rights and Sports Alliance Launches Ahead of FIFA World Cup 2026™
Alliance to elevate rights and voices of young people to drive community impact in the planning, execution, and legacy of the tournament
Tampa, FL – A group of leading organizations today announced the creation of the Child Rights and Sports Alliance (CRSA) in the United States. The goals of the Alliance are to elevate child rights, center youth voices, and use the sport as a vehicle for youth development in the planning, execution, and legacy building of the FIFA World Cup 2026™.
The FIFA World Cup 2026™ is the first mega-sporting event in history to incorporate human rights into its bid process, execution, and legacy. This Alliance aims to help cities fulfill the human rights and legacy components focused on children. Each organization in the Alliance brings special expertise and resources across three pillars:
Centering the voices and priorities of children and young people in local decision making.
Advancing opportunities for children to have access to soccer as a vehicle for youth and human development.
Improving child safeguarding in sport.
The U.S. Soccer Foundation is leading legacy efforts around increasing soccer participation through programs and initiatives that use the sport as a vehicle for social change. “As the legacy of the 1994 FIFA World Cup, we’re excited to join other leading organizations and the 2026 FIFA World Cup Host Cities to create a legacy from this tournament that will benefit generations to come,” said Ed Foster-Simeon, president & CEO of the U.S. Soccer Foundation. “For more than 30 years, our team at the U.S. Soccer Foundation has worked to advance soccer as a vehicle for social impact in under-resourced communities, and we are committed to ensuring that this work continues as a legacy of this tournament.”
An initiative of the Sports & Society Program of the Aspen Institute, Project Play develops, shares and mobilizes knowledge that helps build healthy communities through sports. Project Play developed the Children’s Bill of Rights in Sports and is continuing to champion children’s rights to and in sports to World Cup, soccer and sports stakeholders through initiatives like 63X30 and the Project Play Summit. “We are proud to join with these esteemed organizations to build upon the Children’s Bill of Rights in Sports,” said Tom Farrey, the executive director of the Aspen Institute Sports & Society Program. “Realizing the goal of a youth-centered sport ecosystem that serves all starts with creating a cultural consensus that every child has a right to play sports, and that we as adults are responsible for creating safe, healthy environments that meet their needs.”
The Centre for Sport and Human Rights convenes host cities on human rights, is leading safeguarding efforts through Generation 2026, and is working with select host cities in the U.S., Mexico, and Canada on youth voice, such as the Youth Media Forward initiative. "The World Cup will create new levels of interest from young people to play soccer,” said Mary Harvey, Chief Executive Officer, Centre for Sport and Human Rights. “And as that happens, it is our responsibility to commit to centering child voice, participation, and safety as an integral part of grassroots programs. The alliance we’ve built together is a team of organizations coming together to play to their strengths for the benefit of the next generation."
In support of its vision to build communities for every child, UNICEF USA’s Community Alliance for Child Rights is leading efforts to help host cities adopt child-centered governance strategies and ensure that children and young people can meaningfully participate in local decision making around World Cup 2026 and beyond. “UNICEF USA is honored to join the Child Rights and Sports Alliance alongside well-respected organizations in support of the 2026 FIFA World Cup Host Cities and their commitment toward creating a lasting legacy not only for teams and attendees but for future generations,” said UNICEF USA President and CEO, Michael J. Nyenhuis. “Together, we are working to ensure local policies, programs and planning prioritize the voices and well-being of children and youth alike, shaping brighter futures for the next generation through the impact of major sporting events like the World Cup.”
The National League of Cities is working to ensure that in the lead up to and during the year of the World Cup, cities are bringing together key departments/community partners, aligning planning efforts, and leveraging resources inside and outside of government that will benefit all young children, providers, and their families for years to come. “Local communities across North America are the perfect place to showcase the world’s greatest athletes,” said Clarence Anthony, CEO & Executive Director of the National League of Cities. “We are thrilled to help cities take advantage of the FIFA World Cup and use the opportunity to improve the lives of some of their youngest residents. We couldn’t ask for better partners to collaborate with in this work, and we are excited to break new ground in the lead-up to 2026.”
The announcement of the Child Rights and Sports Alliance was made at National League of Cities’ Annual City Summit in Tampa, Florida. The CRSA convened a group of 2026 World Cup host city and committee representatives at the conference to gain a better understanding of the specific needs of municipalities in the lead up to the tournament and to begin discussions on planning and support members of the CRSA can provide.
ABOUT CHILD RIGHTS & SPORTS ALLIANCE
The Child Rights & Sports Alliance, led by the Aspen Institute’s Project Play, the Centre for Sport and Human Rights, the National League of Cities, UNICEF USA, and the U.S. Soccer Foundation, commits to elevate child rights and center youth voices to drive community impact in the planning, execution, and legacy building of communities hosting the FIFA World Cup 2026™. Together, the group of partners are committed to providing expertise and support to center youth voices in local decision-making, prioritize children's needs, increase access to soccer as a vehicle for youth and human development, and improve child safeguarding in sport. For more information, visit https://www.sporthumanrights.org/childrightsandsportsalliance.
MEDIA CONTACTS:
Jennifer Arnold, U.S. Soccer Foundation
jarnold@ussoccerfoundation.org
Seth Barlow, National League of Cities
barlow@nlc.org
Nina Marie Costa, UNICEF USA
Nmcosta@unicefusa.org
Matt Stone, Centre for Sport and Human Rights
matt.stone@sporthumanrights.org
###
How community sports organizations can build capacity and advocate for funding
Schools in Kansas City can increase access by promoting integrated, adaptive sports
Children with disabilities often face more barriers to access sports. These challenges exist due to lack of awareness from those without disabilities to include them, lack of opportunities for training and competition, lack of accessible facilities, limited resources and perceptions about the interests and abilities of youth with disabilities to play sports. Greater promotion in schools of integrated sports — meaning pairing children with and without physical or intellectual disabilities on the same team — can help increase access to sports for children with disabilities.
November 2024 newsletter
Featured highlights:
Sports participation among girls is the highest in a decade — but it's way down for boys. Black youth now play less than Hispanic and Asian youth. Children specialize in one sport more than ever. Explore these findings, 10 Trends to Watch and more in our 2024 National State of Play report
Project Play Summit 2025 is coming to the Bay Area, California and the beautiful campus of U.C. Berkeley, March 24-25
Applications are open for the 2025 cohort of Service Learning Through Sports
and more…
One way to support coaches in Kansas City: Pass state laws requiring coach training and conduct policies in youth sports
A child’s experience in sports is often only as good as the coach. And too few coaches are trained in key areas. For instance, less than 60% of surveyed coaches have ever taken trainings in trauma-informed practices, performance anxiety, emotional regulation and how to work with parents, according to the National Coach Survey as administered by the Aspen Institute, Ohio State, Nike and partners in 2022.
Kansas City takes steps to serve youth with disabilities through sports, but opportunity gaps remain
How the youth sports community is solving Kansas City's transportation challenges
October 2024 newsletter
Featured highlights:
More than $3.7 million was raised to support in-state youth sport programs of donors' choice during Colorado Youth Sports Giving Day last month
Bloomberg quotes Tom Farrey on private equity’s latest venture: youth sports
Apply to join the 2025 Service Learning through Sports cohort, made possible by the Allstate Foundation.
and more…
Project Play Communities Council: How local philanthropy is mobilizing to support 63% by 2030
Currently, national participation in an organized sport is 54%. Urban, suburban and rural communities across the country are coming together to share knowledge about what’s working and how to solve issues around the barriers they are facing. Two philanthropic organizations, the Names Family Foundation (Tacoma, WA) and Ralph C. Wilson Jr. Foundation (Southeast Michigan and Western New York), and the Aspen Institute are partnering to bring together philanthropists and community leaders to reach that 63% through the Project Play Communities Council.
How regions can activate around the Children’s Bill of Rights in Sports
Every child has the right to play sports and, when in the care of adults, the human rights they are born with need to be respected. This simple idea informs the Children’s Bill of Rights in Sports, a resource designed to create a shared cultural understanding that all youth should have the opportunity to develop as people through sports.
August 2024 newsletter
Featured highlights:
Learn how five state governments have taken action to increase access, equity and quality in youth sports, and download a new two-page resource with 20+ examples to guide your work
Learn about our first state initiative, Project Play Colorado, and get involved with Colorado Youth Sports Giving Day
Players Health joins the 63X30 roundtable. Meet chief mission officer Kyle Lubrano and learn how Players Health got involved in youth sports policy in Colorado
and more…
How five states got in the game of youth sports
States have been reluctant, historically, to establish rules and impose mandates on youth sports organizations. But in recent years, some have begun providing substantial public resources and setting up guardrails for young children involved in organized athletics outside of schools. The absence of federal regulation, social upheavals let loose during the pandemic, and persistence of the problems with the American “system” of youth sports—low participation rates in poor communities, an epidemic of overuse injuries in others, and a lack of systematic training or oversight of coaches—have spurred the changes in state behavior.
Players Health exec: How insurance helps close gaps in athlete safety
A few years ago, there were about 30 carriers offering youth sports insurance. Today? Just a handful. And rates are skyrocketing, all of which impacts the provision and affordability of programs. That makes Players Health, one of the few carriers still writing policies, a key actor in the rapidly evolving, largely disjointed landscape of youth and school sports. It’s one big reason why the Aspen Institute is excited to welcome Players Health to 63X30.
Chief mission delivery officer Kyle Lubrano recently talked with Tom Farrey about what the Minnesota-based firm brings to that table as it develops opportunities to get and keep more children playing sports.
10 interesting findings from State of Play Colorado: Aspen to Parachute
Ask Kids What They Want: Rural Colorado
Pilot a regional adventure club to grow social interactions among children
The Roaring Fork and Colorado River valleys are filled with wonderful opportunities to enjoy the outdoors. Yet these opportunities often exist in silos based on geography, socioeconomics and culture. Community leaders could pilot a summer adventure club that samples various outdoor activities from all corners of the region.
July 2024 newsletter
Featured highlights:
Watch philanthropist and new Baltimore Orioles owner David Rubenstein interview our Tom Farrey on how the country can lift youth sport participation rates to 63% by the end of the decade
Read about the NCAA league that could save the Olympic sport pipeline
Dive into insights about how school coaches prepare for and experience their roles, from our recently published National Coaching Survey
and more…
Provide coaching education for positive youth development
At all age and competitive levels throughout both valleys, we heard a strong desire from coaches and administrators for more education and professional development. Alternatively, there are children who feel unwelcome in sports, so they turn to other physical activities such as theater and dance. Some sports coaches need a better understanding of skill development related to their sport or activity. An even greater need: Coaches must understand how to make youth sports and recreation safe places physically and emotionally for children while using these activities as tools for developing children’s social, emotional and cognitive skills. In schools, fewer teachers serve as coaches given the pressures and expectations on their classrooms, meaning schools now rely more on community members to coach.
Create a scholarship portal for underserved children to access sports and recreational opportunities more affordably
The wealth gap is massive in the Roaring Fork and Colorado River valleys. Opportunities for children to play sports or engage in outdoor recreation often come down to costs. Many sports and recreational organizations generously provide scholarships for children to play. However, many sports and rec providers and some parents — especially those who are Latino/a — described trying to navigate a confusing flood of scholarship applications.