Project Play Summit 2025

Summit Recap: Project Play network rallies around 63X30

BERKELEY, CALIF. – The largest crowd in the history of the Project Play Summit came to the campus of the University of California prepared to share ideas about what it will take to help the nation get 63% of youth playing organized sports by the end of the decade, a call to action made a year earlier by partners of the Aspen Institute’s Sports & Society Program.

The more than 700 attending the sold-out event, plus more than 1,000 on livestream, left the two days and its 26 main stage and breakout sessions with clear opportunities to do so.

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How Oakland is mobilizing for kids

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Oakland’s passion for sports was recognized by the Aspen Institute in “State of Play Oakland,” the 11th community report from our Project Play initiative. Two data points stood about above all: only 14% of Oakland youth received the 60 minutes of physical activity per day recommended by the Centers for Disease Control and Prevention (below the U.S. average of 23%). And just 9% of Oakland girls were sufficiently physically active. The good news is many organizations and leaders in the city saw the numbers and got to work.