Project Play is anchored in the notion that all children and adolescents, regardless of zip code or ability, should have access to high-quality sport activity that allows them to develop as human beings. Research by the Aspen Institute and others consistently shows the physical, mental, social, emotional, cognitive and academic benefits that flow to youth whose bodies are in motion. We also know communities thrive when they promote policies and develop infrastructure that encourage sport and recreation activity.

This page summarizes Project Play insights over a decade of research to explain why kids play sports, why they should and why they don’t. We intend this page as a one-stop resource for parents, coaches, advocates, sports leaders, policymakers, philanthropists and entrepreneurs who want to understand the state of play in the world’s largest youth sports marketplace.