The average child today spends less than three years playing a sport, quitting by age 11, most often because the sport just isn’t fun anymore. Their parents are under pressure, too, with some sports costing thousands of dollars a year and travel expenses taking up the largest chunk.
These are among the findings of a new national survey of parents of youth athletes conducted by the Aspen Institute with the Utah State University Families in Sports Lab. The results offer key insights on the contemporary challenges of getting and keeping kids involved in sports, the theme of a new public awareness campaign, “Don’t Retire, Kid”, that launches Aug. 4.
